When my wife and I first played Lords of Waterdeep we immediately knew that we had to own the game. After just one play I placed an order for not only the game, but also the expansion, and an upgrade kit to replace the fighter, thief, cleric, and wizard cubes with little meeples. Since then I’ve purchased the Broken Token insert for the game and I’ve backed a Kickstarter campaign to replace the money chits with metal coins. I have yet to receive those coins, but I hear they are almost here!
In the end I’ve spent more money on upgrades for Lords of Waterdeep than I have on the game itself. Companies like Broken Token, Meeple Realty and Meeple Source have made a business of upgrading your games and many people are more than willing to shell out the money to make their favorite game their own.